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Customer satisfaction is the key. PT Mifa Brothers coal market and sell to buyers with the best service commitment and mutual benefit. With infrastructure that is owned, ranging from mine infrastructure, specifically haul roads, as well as Special Coal Terminal, the Company seeks to optimize its production to reach 15 million mt per year in the coming years.

Production and sales targets are very realistic considering the company has a "comparative advantage" / its own advantages. One of them is a strategic location on the northwest tip of Sumatra. The Company, in terms of geography, closer to the Indian market in the region and around the western coast of the Gulf of Thailand or Southeast Asia. This strategic position can shorten haul distances and more efficient in terms of costs. For the domestic market, the Company focuses on regional markets as well Aceh and the west coast of Sumatra.

In an effort to meet the customer satisfaction, the Company always seeks to fulfill three main things. First, the quality and quantity of coal. Second, the speed and accuracy of delivery of the product. And third, do mining with mine good governance. Companies attach great importance to the implementation of good governance mines or "good mining practices" in accordance with applicable regulations and standardization. The Company believes, concern for the environment is essentially beyond the mere commercial purposes, and it is inherently embedded in the culture of the company in accordance with its motto, "Mining the Natural Care".